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WebX Director
NOV
Full Time Job
The Web Experience Marketing Process Manager owns the Progressive.com interface, the #1 rated auto insurance website for the past eight years.
The WebX Manager (Marketing Process Manager I) is responsible for the user experience strategy (UX) and team direction for Progressive's public-facing web sites.
The primary responsibilities include:
The quality and productivity (as measured by Quote Starts/Visits) of Progressive.com; Search engine optimization for Progressive.com; All investor relations, public relations and human resources activities delivered via Progressive.com; The user experience strategy and yield optimization for >80 landings pages and microsites; Monitoring and analysis of Web 2.0 trends; Review of suggested code techniques for compliance with best practices, user expectations and site performance; Review of site activity data (web analytics) and experience optimization; Hiring, managing and development of interface designers, Flash designers, web developers, writers and information architects; Coordination of web activities with Marketing, On-line Service, Acquisition and other groups; The WebX Manager also manages the Commercial Auto web development team.
Specific responsibilities are:
User Experience(UX) Strategy
Develop the user experience strategy for Progressive.com and associated sites/landing pages. This includes the development of UX requirements, creation of Information Architecture documentation, direction of team members, and review of all work in progress. Provide UX strategy recommendations for other corporate groups including HR, IR, PR and PCA.
Experience Optimization
Review data for existing web site experiences and provide recommendations for improvements/remediation. Develop strategies for the creation of new experiences to address issues.
Search Engine Optimization
Create the requirements for all organic SEO activities. Supervise all SEO reporting and optimization activities.
Thought Leadership/Web 2
How to Apply
Visit www.jobs. progressive.com and search for Website Manager position listing.
* Please include a reference to FreshWebJobs when you apply for this job *